Roche Bros.

Starting with the their newest location at Downtown Crossing in Boston and then moving into their suburban stores, Roche Bros. updated their identity and brand standards with a refined and more flexible logo and new, streamlined systems for in-store signage, collateral, packaging, and advertising. New messaging strategies and photography guidelines focus the brand on the customer’s emotional connection to selecting, preparing, and enjoying food with friends and family.

agency: Marquis

brand development | brand standards | print collateral | signage | advertising